Insights und Tipps zu Webdesign, WordPress, SEO und Online-Marketing von Creatives Berlin.https://www.creatives-berlin.com/de-DE© 2026 Creatives Berlinkontakt@creatives-berlin.de (Stefan Metze)kontakt@creatives-berlin.de (Stefan Metze)https://www.creatives-berlin.com/favicon.svghttps://www.creatives-berlin.com/blog/https://www.creatives-berlin.com/blog/de/wordpress-alternative-astro/https://www.creatives-berlin.com/blog/de/wordpress-alternative-astro/<img src="https://www.creatives-berlin.com/images/blog/wordpress-alternative-astro.webp" alt="Astro-Logo neben WordPress-Logo als Symbol für den Technologiewechsel" style="max-width:100%;height:auto;border-radius:8px;" /> <p>Anfang März 2026 haben wir unsere Website komplett neu gebaut – nicht mit WordPress, sondern mit Astro. Hier sind unsere Gründe.</p> <p><a href="https://www.creatives-berlin.com/blog/de/wordpress-alternative-astro/">Weiterlesen →</a></p>Mon, 30 Mar 2026 00:00:00 GMTStefan MetzeWebdesignAstroWordPressWordPress AlternativeWebdesignPerformanceHostinghttps://www.creatives-berlin.com/blog/en/wordpress-alternative-astro/https://www.creatives-berlin.com/blog/en/wordpress-alternative-astro/<img src="https://www.creatives-berlin.com/images/blog/wordpress-alternative-astro.webp" alt="Astro logo next to WordPress logo symbolising the technology switch" style="max-width:100%;height:auto;border-radius:8px;" /> <p>In early March 2026 we rebuilt our website from scratch – not with WordPress, but with Astro. Here's why.</p> <p><a href="https://www.creatives-berlin.com/blog/en/wordpress-alternative-astro/">Weiterlesen →</a></p>Mon, 30 Mar 2026 00:00:00 GMTStefan MetzeWebdesignAstroWordPressWordPress AlternativeWeb DesignPerformanceHostinghttps://www.creatives-berlin.com/blog/de/warum-millionen-offline-gehen/https://www.creatives-berlin.com/blog/de/warum-millionen-offline-gehen/<img src="https://www.creatives-berlin.com/images/blog/going-analog-offline.webp" alt="Person legt Smartphone zur Seite und greift zu einem Buch – Symbol für den Going Analog Trend" style="max-width:100%;height:auto;border-radius:8px;" /> <p>6 Stunden private Bildschirmzeit pro Tag – nicht weil wir es wollen, sondern weil Software uns dazu bringt</p> <p><a href="https://www.creatives-berlin.com/blog/de/warum-millionen-offline-gehen/">Weiterlesen →</a></p>Tue, 24 Mar 2026 00:00:00 GMTStefan MetzeWebentwicklungWebentwicklungDark PatternsUX DesignEthisches WebdesignDigitale Gesundheithttps://www.creatives-berlin.com/blog/en/why-millions-are-going-offline/https://www.creatives-berlin.com/blog/en/why-millions-are-going-offline/<img src="https://www.creatives-berlin.com/images/blog/going-analog-offline.webp" alt="Person putting down their smartphone and reaching for a book – symbol of the Going Analog trend" style="max-width:100%;height:auto;border-radius:8px;" /> <p>6 hours of private screen time per day – not because we want to, but because software makes us</p> <p><a href="https://www.creatives-berlin.com/blog/en/why-millions-are-going-offline/">Weiterlesen →</a></p>Tue, 24 Mar 2026 00:00:00 GMTStefan MetzeWeb DevelopmentWeb DevelopmentDark PatternsUX DesignEthical Web DesignDigital Wellbeinghttps://www.creatives-berlin.com/blog/de/wenn-der-obstkorb-nicht-reicht/https://www.creatives-berlin.com/blog/de/wenn-der-obstkorb-nicht-reicht/<img src="https://www.creatives-berlin.com/images/blog/employer-branding-obstkorb.webp" alt="Obstkorb im Büro als Symbol für oberflächliche Benefits" style="max-width:100%;height:auto;border-radius:8px;" /> <p>Obstkörbe, Kickertische und Pizza-Freitage klingen nett – aber sie machen noch keine starke Arbeitgebermarke. Was es wirklich braucht, ist Haltung.</p> <p><a href="https://www.creatives-berlin.com/blog/de/wenn-der-obstkorb-nicht-reicht/">Weiterlesen →</a></p>Thu, 19 Mar 2026 00:00:00 GMTStefan MetzeStrategieEmployer BrandingStrategieHRUnternehmenskulturhttps://www.creatives-berlin.com/blog/en/when-the-fruit-bowl-isnt-enough/https://www.creatives-berlin.com/blog/en/when-the-fruit-bowl-isnt-enough/<img src="https://www.creatives-berlin.com/images/blog/employer-branding-obstkorb.webp" alt="Fruit bowl in an office as a symbol for superficial benefits" style="max-width:100%;height:auto;border-radius:8px;" /> <p>Fruit bowls, foosball tables and pizza Fridays sound nice – but they don't make a strong employer brand. What it really takes is substance.</p> <p><a href="https://www.creatives-berlin.com/blog/en/when-the-fruit-bowl-isnt-enough/">Weiterlesen →</a></p>Thu, 19 Mar 2026 00:00:00 GMTStefan MetzeStrategyEmployer BrandingStrategyHRCompany Culturehttps://www.creatives-berlin.com/blog/de/fuehrung-in-flachen-strukturen/https://www.creatives-berlin.com/blog/de/fuehrung-in-flachen-strukturen/<img src="https://www.creatives-berlin.com/images/blog/fuehrung-in-flachen-strukturen.webp" alt="Führung in flachen Strukturen – Herausforderungen und Lösungen für KMUs" style="max-width:100%;height:auto;border-radius:8px;" /> <p>Flache Strukturen in KMUs sind beliebt, aber sie bergen die Gefahr eines Führungsvakuums. Warum klare Führungsaufgaben auch ohne Hierarchie entscheidend sind und wie KMUs das Problem lösen können.</p> <p><a href="https://www.creatives-berlin.com/blog/de/fuehrung-in-flachen-strukturen/">Weiterlesen →</a></p>Tue, 10 Mar 2026 00:00:00 GMTJuliane SchmidtLeadershipFührungKMUOrganisationsentwicklungLeadershipTeamdynamikhttps://www.creatives-berlin.com/blog/en/leadership-in-flat-structures/https://www.creatives-berlin.com/blog/en/leadership-in-flat-structures/<img src="https://www.creatives-berlin.com/images/blog/fuehrung-in-flachen-strukturen.webp" alt="Leadership in flat structures – challenges and solutions for SMEs" style="max-width:100%;height:auto;border-radius:8px;" /> <p>Flat structures are attractive to many SMEs, but they also create the risk of a leadership vacuum. Even without traditional hierarchy, leadership work still has to happen.</p> <p><a href="https://www.creatives-berlin.com/blog/en/leadership-in-flat-structures/">Weiterlesen →</a></p>Tue, 10 Mar 2026 00:00:00 GMTJuliane SchmidtLeadershipLeadershipSMEOrganisational DevelopmentTeam Dynamicshttps://www.creatives-berlin.com/blog/de/ultimativer-guide-zur-wordpress-performance-optimierung/https://www.creatives-berlin.com/blog/de/ultimativer-guide-zur-wordpress-performance-optimierung/<img src="https://www.creatives-berlin.com/images/blog/wordpress-performance-optimieren.webp" alt="WordPress Performance Optimierung – Ladezeit verbessern" style="max-width:100%;height:auto;border-radius:8px;" /> <p>Eine langsame WordPress-Website kostet dich Rankings, Nutzer und Conversions. Mit diesen 10 Maßnahmen bringst du messbare Performance-Gewinne.</p> <p><a href="https://www.creatives-berlin.com/blog/de/ultimativer-guide-zur-wordpress-performance-optimierung/">Weiterlesen →</a></p>Mon, 30 Sep 2024 00:00:00 GMTStefan MetzeWordPressBildoptimierungCachingLadezeitPage-SpeedWordPress-Performancehttps://www.creatives-berlin.com/blog/en/ultimate-guide-to-wordpress-performance-optimisation/https://www.creatives-berlin.com/blog/en/ultimate-guide-to-wordpress-performance-optimisation/<img src="https://www.creatives-berlin.com/images/blog/wordpress-performance-optimieren.webp" alt="WordPress performance optimisation – improving load time" style="max-width:100%;height:auto;border-radius:8px;" /> <p>A slow WordPress website costs you rankings, users and conversions. These 10 measures will deliver measurable performance gains.</p> <p><a href="https://www.creatives-berlin.com/blog/en/ultimate-guide-to-wordpress-performance-optimisation/">Weiterlesen →</a></p>Mon, 30 Sep 2024 00:00:00 GMTStefan MetzeWordPressImage OptimisationCachingLoad TimePage SpeedWordPress Performancehttps://www.creatives-berlin.com/blog/de/google-analytics-ga4-referrer-spam-ausschliessen/https://www.creatives-berlin.com/blog/de/google-analytics-ga4-referrer-spam-ausschliessen/<img src="https://www.creatives-berlin.com/images/blog/google-analytics-spam-hero.webp" alt="Google Analytics Dashboard mit Spam-Referrer-Daten" style="max-width:100%;height:auto;border-radius:8px;" /> <p>Referrer Spam ist ein unterschätztes Problem in Google Analytics 4. Er verfälscht deine Daten unbemerkt und führt zu falschen Schlüssen – hier lernst du in 4 konkreten Schritten, wie du Spam-Quellen erkennst und dauerhaft ausschließt.</p> <p><a href="https://www.creatives-berlin.com/blog/de/google-analytics-ga4-referrer-spam-ausschliessen/">Weiterlesen →</a></p>Tue, 12 Mar 2024 00:00:00 GMTStefan MetzeGoogle-AnalyticsBusinessGoogle-AnalyticsMarketingStrategieSEOGA4https://www.creatives-berlin.com/blog/en/exclude-referrer-spam-in-google-analytics-ga4/https://www.creatives-berlin.com/blog/en/exclude-referrer-spam-in-google-analytics-ga4/<img src="https://www.creatives-berlin.com/images/blog/google-analytics-spam-hero.webp" alt="Google Analytics dashboard with referrer spam data" style="max-width:100%;height:auto;border-radius:8px;" /> <p>Referrer spam is an underestimated problem in Google Analytics 4. It skews your data and leads to bad decisions, but you can clean it up.</p> <p><a href="https://www.creatives-berlin.com/blog/en/exclude-referrer-spam-in-google-analytics-ga4/">Weiterlesen →</a></p>Tue, 12 Mar 2024 00:00:00 GMTStefan MetzeGoogle AnalyticsBusinessGoogle AnalyticsMarketingStrategyhttps://www.creatives-berlin.com/blog/de/coole-farbeffekte-im-web-mit-dem-css-blendmode/https://www.creatives-berlin.com/blog/de/coole-farbeffekte-im-web-mit-dem-css-blendmode/<img src="https://www.creatives-berlin.com/images/blog/css-blendmode.jpg" alt="Farbeffekt mit CSS Blendmode angewendet auf ein Foto" style="max-width:100%;height:auto;border-radius:8px;" /> <p>Mit dem CSS Blendmode lassen sich beeindruckende visuelle Effekte erzielen, die früher nur mit Bildbearbeitungssoftware möglich waren. Ich zeige dir, wie das geht.</p> <p><a href="https://www.creatives-berlin.com/blog/de/coole-farbeffekte-im-web-mit-dem-css-blendmode/">Weiterlesen →</a></p>Wed, 17 Jan 2024 00:00:00 GMTStefan MetzeWebdesignCSSHTMLPhotoshopWebdesignhttps://www.creatives-berlin.com/blog/en/cool-colour-effects-in-the-web-with-css-blend-mode/https://www.creatives-berlin.com/blog/en/cool-colour-effects-in-the-web-with-css-blend-mode/<img src="https://www.creatives-berlin.com/images/blog/css-blendmode.jpg" alt="Colour effect with CSS blend-mode applied to a photo" style="max-width:100%;height:auto;border-radius:8px;" /> <p>With CSS blend-mode you can achieve impressive visual effects that used to require image-editing software. I'll show you exactly how it's done.</p> <p><a href="https://www.creatives-berlin.com/blog/en/cool-colour-effects-in-the-web-with-css-blend-mode/">Weiterlesen →</a></p>Wed, 17 Jan 2024 00:00:00 GMTStefan MetzeWebdesignCSSHTMLPhotoshopWebdesignhttps://www.creatives-berlin.com/blog/de/willkommen-2022/https://www.creatives-berlin.com/blog/de/willkommen-2022/<img src="https://www.creatives-berlin.com/images/blog/clay-banks-oO6Gm16Cqcg-unsplash.jpg" alt="Neujahrsfeuerwerk als Symbol für den Start ins Jahr 2022" style="max-width:100%;height:auto;border-radius:8px;" /> <p>Ein neues Jahr, neue Möglichkeiten. Wir schauen auf die Trends und Entwicklungen, die 2022 prägen werden – insbesondere im WordPress-Umfeld.</p> <p><a href="https://www.creatives-berlin.com/blog/de/willkommen-2022/">Weiterlesen →</a></p>Tue, 04 Jan 2022 00:00:00 GMTStefan MetzeNewsKommunikationWebdesignWordPresshttps://www.creatives-berlin.com/blog/en/welcome-2022/https://www.creatives-berlin.com/blog/en/welcome-2022/<img src="https://www.creatives-berlin.com/images/blog/clay-banks-oO6Gm16Cqcg-unsplash.jpg" alt="New Year's fireworks as a symbol for the start of 2022" style="max-width:100%;height:auto;border-radius:8px;" /> <p>A new year, new possibilities. We look at the trends and developments that will shape 2022 – particularly in the WordPress world.</p> <p><a href="https://www.creatives-berlin.com/blog/en/welcome-2022/">Weiterlesen →</a></p>Tue, 04 Jan 2022 00:00:00 GMTStefan MetzeNewsCommunicationWebdesignWordPresshttps://www.creatives-berlin.com/blog/de/zurueck-im-wordpress-universum/https://www.creatives-berlin.com/blog/de/zurueck-im-wordpress-universum/<img src="https://www.creatives-berlin.com/images/blog/creatives-berlin-wordpress.jpg" alt="WordPress Logo auf dunklem Hintergrund" style="max-width:100%;height:auto;border-radius:8px;" /> <p>Nach einem Ausflug in andere CMS-Welten sind wir zu WordPress zurückgekehrt – und haben dabei einiges Neues entdeckt.</p> <p><a href="https://www.creatives-berlin.com/blog/de/zurueck-im-wordpress-universum/">Weiterlesen →</a></p>Tue, 07 Sep 2021 00:00:00 GMTStefan MetzeWordPressBusinessWordPresshttps://www.creatives-berlin.com/blog/en/back-in-the-wordpress-universe/https://www.creatives-berlin.com/blog/en/back-in-the-wordpress-universe/<img src="https://www.creatives-berlin.com/images/blog/creatives-berlin-wordpress.jpg" alt="WordPress logo on a dark background" style="max-width:100%;height:auto;border-radius:8px;" /> <p>After spending time with other CMS platforms, we came back to WordPress and found that a lot had changed for the better.</p> <p><a href="https://www.creatives-berlin.com/blog/en/back-in-the-wordpress-universe/">Weiterlesen →</a></p>Tue, 07 Sep 2021 00:00:00 GMTStefan MetzeWordPressBusinessWordPresshttps://www.creatives-berlin.com/blog/de/das-briefing-ein-zu-wenig-beachteter-arbeitsteil/https://www.creatives-berlin.com/blog/de/das-briefing-ein-zu-wenig-beachteter-arbeitsteil/<img src="https://www.creatives-berlin.com/images/blog/briefing.jpeg" alt="Notizbuch und Stift als Symbol für ein strukturiertes Briefing" style="max-width:100%;height:auto;border-radius:8px;" /> <p>Das Briefing ist der erste und oft wichtigste Schritt in jedem Projekt. Wer hier schlampt, kämpft den Rest des Projekts gegen Missverständnisse an.</p> <p><a href="https://www.creatives-berlin.com/blog/de/das-briefing-ein-zu-wenig-beachteter-arbeitsteil/">Weiterlesen →</a></p>Tue, 22 Jun 2021 00:00:00 GMTJuliane SchmidtStrategieBusinessProjekt-ManagementStrategiehttps://www.creatives-berlin.com/blog/en/the-brief-an-underrated-part-of-the-process/https://www.creatives-berlin.com/blog/en/the-brief-an-underrated-part-of-the-process/<img src="https://www.creatives-berlin.com/images/blog/briefing.jpeg" alt="Notebook and pen as a symbol for a structured brief" style="max-width:100%;height:auto;border-radius:8px;" /> <p>The brief is the first and often most important step in any project. Whoever skimps here will spend the rest of the project fighting misunderstandings.</p> <p><a href="https://www.creatives-berlin.com/blog/en/the-brief-an-underrated-part-of-the-process/">Weiterlesen →</a></p>Tue, 22 Jun 2021 00:00:00 GMTJuliane SchmidtStrategyBusinessProject ManagementStrategyhttps://www.creatives-berlin.com/blog/de/wie-wir-eine-grobkonzeption-angehen/https://www.creatives-berlin.com/blog/de/wie-wir-eine-grobkonzeption-angehen/<img src="https://www.creatives-berlin.com/images/blog/post-image.jpg" alt="Skizze einer Grobkonzeption auf Papier" style="max-width:100%;height:auto;border-radius:8px;" /> <p>Eine Grobkonzeption ist das Fundament jedes digitalen Projekts. Hier teile ich unseren Ansatz, wie wir von der ersten Idee zur konkreten Planung kommen.</p> <p><a href="https://www.creatives-berlin.com/blog/de/wie-wir-eine-grobkonzeption-angehen/">Weiterlesen →</a></p>Sun, 20 Jun 2021 00:00:00 GMTJuliane SchmidtProjekt-ManagementBusinessKonzeptionProjekt-Managementhttps://www.creatives-berlin.com/blog/en/how-we-approach-a-rough-concept/https://www.creatives-berlin.com/blog/en/how-we-approach-a-rough-concept/<img src="https://www.creatives-berlin.com/images/blog/post-image.jpg" alt="Sketch of a rough concept on paper" style="max-width:100%;height:auto;border-radius:8px;" /> <p>An early-stage concept is the foundation of every digital project. Here's how we turn an initial idea into a structured plan.</p> <p><a href="https://www.creatives-berlin.com/blog/en/how-we-approach-a-rough-concept/">Weiterlesen →</a></p>Sun, 20 Jun 2021 00:00:00 GMTJuliane SchmidtProject ManagementBusinessConceptProject Management