Post with purpose,
not by chance.
A social media strategy that fits your business – with clear goals, the right channels and content that connects.
Request consultationSocial media strategy: from chaos to concept
Many companies are active on social media – but without a plan. Posts go up when there's time, on channels someone once created, with content that doesn't truly serve anyone. The result: lots of effort, little impact.
We develop social media strategies that turn this chaos into a system. With clear goals, an honest channel selection and a content plan that fits your resources. Not "we need to be everywhere" but "we're where it counts".
Our strategies are pragmatic and actionable. We don't deliver 80-page PowerPoints that gather dust in a drawer, but compact roadmaps your team can use immediately.
Our strategy services_
Channel strategy
Which platforms suit you? We analyse audiences, competitors and resources and recommend the channels that truly make sense.
Content planning
Topics, formats, frequency and editorial calendar. We develop a content plan that's structured yet flexible enough for spontaneous moments.
Community concept
Followers aren't a community. We develop concepts for genuine interaction – from comment strategies to user-generated content to formats that foster dialogue.
Paid media strategy
Organic reach has limits. We develop paid strategies for Meta, LinkedIn and more – with budget recommendations, targeting and KPIs.
Employer branding on social
Social media is the most important channel for employer brands. We develop strategies that reach talent – on LinkedIn, Instagram and beyond.
Reporting & optimisation
Which content works, which doesn't? We establish a reporting system and optimise your strategy continuously based on data.
Our strategy process_
Audit
Where do you stand? We analyse your existing activities, channels, content performance and competition.
Strategy
Goals, audiences, channels, tone and content pillars. We develop the strategic framework for your social media activities.
Planning
Editorial calendar, content formats and workflows. We deliver the concrete plan your team can start with.
Support
Sparring, reviews and optimisation. We support the implementation and help evolve the strategy continuously.
FAQ_
What is a social media strategy?
A social media strategy is a structured plan that defines what goals a company pursues on social platforms, which audiences it wants to reach, which channels it uses and what content it publishes. It is the foundation for consistent, goal-oriented social media marketing.
Does every company need a social media strategy?
Yes – as soon as a company has a social media presence. Without a strategy, social media becomes a time sink with no measurable benefit. A strategy ensures every post serves a purpose, reaches the right people and fits the brand.
How much does a social media strategy cost?
A social media strategy with channel selection, audience analysis and content plan starts at around €3,000–5,000. Comprehensive strategies with editorial planning, community concept and paid media framework range from €6,000 to €12,000.
Which social media channels are right for my company?
That depends on your target audience and goals. LinkedIn is ideal for B2B and employer branding, Instagram for visual storytelling and lifestyle brands, TikTok for younger audiences. We analyse where your target group is active and recommend the right channels.
How often should you post on social media?
Quality over quantity. Better 3 well-thought-out posts per week than mediocre content every day. The optimal frequency depends on platform, industry and resources. We define a realistic rhythm that works sustainably.