Blog_

Insights and tips on web design, WordPress, SEO and online marketing.

On the Creatives Berlin blog we share our knowledge from over 15 years of hands-on work around web design, web development and online marketing. Here you'll find clearly written articles on WordPress and the modern Astro framework, on search engine optimisation (SEO), performance and digital visibility – without unnecessary jargon, but with practical tips you can actually apply.

Our articles are aimed at freelancers, small and medium-sized businesses who want to understand their own website better and improve it in a targeted way. Whether you're planning a new website, optimising your existing presence or want to know how to rank better on Google: here you get well-founded answers straight from the real agency day-to-day in Berlin.

Agent Readiness score of a website – dashboard showing 100/100 points and the Agent-Native level
SEO

Agent Readiness: Is Your Website Ready for AI Agents?

Astro logo next to WordPress logo symbolising the technology switch
Webdesign

Looking for a WordPress Alternative? Why We Switched to Astro

Person putting down their smartphone and reaching for a book – symbol of the Going Analog trend
Web Development

📵 Why Millions Are Going Offline – And What Designers and Developers Have to Do With It

Fruit bowl in an office as a symbol for superficial benefits
Strategy

When the Fruit Bowl Isn't Enough – Why Real Employer Branding Needs More Than Perks

Leadership in flat structures – challenges and solutions for SMEs
Leadership

Leadership in Flat Structures: Why SMEs Need More Leadership Work, Not Less

WordPress performance optimisation – improving load time
WordPress

Speed Up WordPress: How to Improve Your Loading Times

Google Analytics dashboard with referrer spam data
Google Analytics

Exclude Referrer Spam in Google Analytics GA4

Colour effect with CSS blend-mode applied to a photo
Webdesign

Cool Colour Effects on the Web with CSS Blend Mode

New Year's fireworks as a symbol for the start of 2022
News

Welcome 2022

WordPress logo on a dark background
WordPress

Back in the WordPress Universe

Notebook and pen as a symbol for the structure of a brief
Strategy

How to Structure a Brief: The 7 Essential Parts

Sketch of a rough concept on paper
Project Management

How We Approach a Rough Concept

Topics we write about

Our articles revolve around the topics we work with every day. In web design it's about modern, responsive and accessible design that not only looks good but converts. Around WordPress we show how to run your CMS securely, quickly and with low maintenance. And with Astro we present a high-performance alternative that makes websites load significantly faster.

A key focus is SEO and online marketing: how to improve rankings sustainably, what role technical SEO plays, and how a website becomes visible to search engines and AI systems alike. Check back regularly – we keep expanding the blog with new hands-on articles.