Google Ads
that perform.
Targeted campaigns that make your budget work harder. Setup, optimisation and reporting – all from one source.
Request Google Ads consultationGoogle Ads – instant visibility on Google
SEO takes time. Google Ads delivers immediately. With paid search ads, you reach exactly the people actively searching for your offering – from the moment the campaign goes live.
But "just throwing money at Google" does not work. Without a well-thought-out setup, clean tracking and ongoing optimisation, Google Ads burns budget. As a Google Ads agency in Berlin, we ensure every euro lands where it counts.
We combine data-driven campaign management with strategic understanding of your business. No autopilot, but active management – because we know that good ads are not a matter of chance.
Our Google Ads services_
Campaign Setup
Account structure, campaign architecture, keyword research and ad copy. We build your campaigns from the ground up – for maximum relevance and quality scores.
Conversion Tracking
Google Tag Manager, conversion actions and Enhanced Conversions setup. Without clean tracking, no meaningful optimisation – we measure what truly matters.
Search Ads
Text ads in Google search, exactly when potential customers are searching for your offering. Responsive Search Ads with data-driven headlines and descriptions.
Display & Remarketing
Banner ads across the Google Display Network and remarketing for visitors who already know your website. For visibility beyond search.
Ongoing Optimisation
Adjust bids, evaluate search terms, maintain negative keywords and test ad variations. We optimise continuously for the best return on ad spend.
Reporting & Strategy
Monthly reports with clear KPIs: clicks, conversions, CPA and ROAS. Plus strategic recommendations on how to deploy your budget most effectively.
Our Google Ads process_
Analysis
Understand your audience, competition and keywords. We analyse the market and identify the most profitable search queries for your business.
Setup
Build campaign structure, write ad copy, set up tracking and review landing pages. Everything must be right before the first euro is spent.
Optimisation
Collect data, evaluate and act. We test ad variations, adjust bids and filter irrelevant search queries – for consistently better results.
Scaling
What works, we scale. Test new campaign types, shift budget to top performers and unlock growth potential.
Frequently asked questions_
How much does Google Ads cost?
You set your own advertising budget – meaningful campaigns are possible from around €500 per month. Agency fees for setup, optimisation and reporting come on top. Actual cost per click depends on industry, keywords and competition. We advise you transparently on what budget is realistic for your goals.
How quickly does Google Ads work?
Immediately. Once a campaign is live, your ads can appear in Google search results. For optimal results, however, the algorithm needs a 2–4 week learning phase during which we collect data and fine-tune the campaigns.
What is the difference between SEO and SEA?
SEO (Search Engine Optimisation) delivers organic, unpaid rankings – it takes longer but has lasting effects. SEA (Search Engine Advertising) means paid ads that are visible immediately but only run as long as you pay. Ideally you use both: SEA for quick results, SEO for long-term visibility.
Is Google Ads worth it for small businesses?
Yes, Google Ads can be especially effective for small businesses. Through precise targeting, you reach exactly the people searching for your offering – without wastage. With local targeting and specific keywords, measurable results can be achieved even with small budgets.
How do I measure the success of my Google Ads campaigns?
We set up conversion tracking so you can see exactly which ads lead to enquiries, purchases or calls. Relevant KPIs include: click-through rate (CTR), cost per conversion (CPA), return on ad spend (ROAS) and quality score. You receive monthly reports with clear metrics.