The best talent
is won with
substance.
Employer branding that doesn't just sound good, but attracts the right talent – authentic, strategic and with real substance.
Request consultationEmployer branding: more than a fruit basket
The talent shortage is real – and it doesn't just affect large corporations. To attract the best talent today, you need more than a good salary. Talent seeks purpose, culture and an employer brand they can identify with.
At Creatives Berlin, we develop employer branding strategies that work from the inside out. We start with what truly makes your company special – and translate that into an employer brand that convinces candidates and retains employees.
Our approach is honest: we don't polish facades, we make visible what's already there. Because only authentic employer branding works long-term – anything else falls apart at the latest during the probation period.
Our employer branding services_
EVP development
The Employer Value Proposition is the foundation. We define what makes you unique as an employer – clear, differentiating and credible.
Employer brand strategy
Positioning, target groups, channels and messages. We develop the strategy that systematically builds your employer brand.
Career page & content
Your career page is the most important touchpoint. We design and write it to convince talent – with real stories, not clichés.
Employee stories
Authentic insights from real people. We conduct interviews, produce texts and videos that show what it's really like to work with you.
Social media recruiting
Employer branding on LinkedIn, Instagram and more. We develop content strategies and campaigns that reach your target group where they are.
Culture & engagement
Employer branding starts from within. We support culture development, onboarding concepts and internal measures that turn employees into ambassadors.
Our employer branding process_
Analyse
Where does your employer brand stand? We analyse perception, competition and target groups – with interviews, surveys and data.
Position
EVP, key messages and tone of voice. We define what you stand for as an employer and how to communicate it.
Activate
Career page, content, campaigns. We implement your employer brand in concrete measures – internally and externally.
Measure
Track KPIs, evaluate feedback, optimise measures. Employer branding is not a one-off project, but an ongoing process.
FAQ_
What is employer branding?
Employer branding is the strategic development of an employer brand. It encompasses all measures that make a company attractive to current and potential employees – from positioning and communication to the application process. The goal is to attract the right talent and retain them long-term.
Why is employer branding important?
The talent shortage makes employer branding essential. Companies with a strong employer brand receive more and better applications, reduce recruiting costs and lower turnover. Studies show: 75% of job seekers check an employer brand before applying.
How much does employer branding cost?
An employer branding strategy with EVP development starts at around €5,000–8,000. Comprehensive projects including career page, content production and campaigns typically range from €10,000 to €25,000. Costs depend on company size and desired scope.
How does employer branding differ from recruitment marketing?
Employer branding is the strategic foundation – defining the employer brand, its values and promises. Recruitment marketing is the operational execution: job ads, career fairs, social media campaigns. Both belong together, but employer branding comes first.
How do you measure the success of employer branding?
Through KPIs such as application rate, quality of hire, time-to-hire, employee satisfaction, turnover rate and employer reviews on platforms like Glassdoor. We define measurable goals and track progress regularly.