Communication
that works from within.
Reach your people, guide change, strengthen culture – with internal communication that goes beyond a newsletter.
Request a consultationInternal communication: the underestimated success factor
Companies invest heavily in external communication – websites, social media, campaigns. Internal communication, on the other hand, is often neglected. Yet it is a decisive factor in whether strategies take hold, changes succeed and employees identify with the company.
At Creatives Berlin, we combine strategic consulting with creative implementation. We develop communication concepts that don't end up in a drawer but work in everyday practice. Whether restructuring, cultural change or simply better collaboration – we ensure the right messages reach the right people.
Change doesn't begin with a new process – it begins with a message that resonates. This principle guides every project we take on.
Our services_
Communication audit
A thorough review of your internal communication: channels, formats, frequency and effectiveness. We identify strengths, gaps and quick wins.
Communication strategy
A targeted strategy with clear messages, defined channels and an editorial plan. The foundation for consistent internal communication.
Change communication
Change needs explanation and guidance. We develop communication roadmaps for transformations, mergers and reorganisations.
Channel concept & tools
Intranet, newsletter, Slack, Teams or town hall? We help you choose the right channels for your audiences and use them effectively.
Content & editorial
From CEO messages to team updates: we create internal content that gets read – in the right tone and the right format.
Culture & engagement
Employee retention starts with good communication. We develop formats and measures that strengthen belonging and engagement.
Our approach_
Listen
Conversations with leaders and employees. We understand your culture before we advise.
Analyse
Audit of existing channels, formats and processes. Data-driven and benchmarked against best practices.
Conceptualise
Strategy, channel plan and editorial concept. Practical and tailored to your resources.
Accompany
Implementation support, sparring and success measurement. We stay by your side until the communication flows.
FAQ_
What is internal communication and why does it matter?
Internal communication encompasses all measures a company uses to convey information, values and goals to its employees. It is crucial for motivation, cohesion and the successful implementation of change. Poor internal communication leads to uncertainty, staff turnover and lost productivity.
When do I need an internal communication strategy?
At the latest when your company is growing, reorganising or going through a transformation. But even in day-to-day operations, a well-thought-out communication strategy ensures everyone is pulling in the same direction. Typical triggers include mergers, office relocations, new leadership structures or the introduction of new tools and processes.
Which channels work best for internal communication?
It depends on company culture and size. Classic channels include intranets, newsletters and town halls. Modern approaches use tools like Slack, Microsoft Teams or Viva Engage. What matters is not the channel but the strategy behind it: who reaches whom, when and with what message?
How much does internal communication consulting cost?
An initial communication audit with recommendations starts at around €2,000–4,000. Developing a comprehensive communication strategy with channel concept and editorial planning typically ranges from €5,000 to €12,000. We also offer ongoing support as a monthly retainer.
How do you measure the success of internal communication?
Through qualitative and quantitative metrics: employee surveys, engagement rates in internal channels, newsletter open rates, event participation and feedback loops. We help you define the right KPIs and measure them regularly.