Digital Audit
The Digital Audit is a structured analysis of your digital starting point with specific, prioritised recommendations. You can use the results without ever commissioning Creatives Berlin again.
01Who it is for
Your website and marketing are running but bring too few qualified enquiries.
A larger investment is coming up, such as a relaunch, a system change or a new marketing budget.
You have received several recommendations and want an independent view.
Your systems have grown, and nobody can see any more which of them still make sense.
You want to know whether and where automation or AI pays off for your business.
02What we examine
How your business appears in Google search, in local results and in AI-assisted search, and which topics are missing.
Whether your website makes clear what you offer and to whom, and whether it answers your customers’ questions.
Where interested visitors drop out on the way to getting in touch, and what stops them.
Which channels and measures you use, what can be measured, and whether the data you have supports a decision.
The state of your CMS, hosting, loading times and technical SEO, including what needs modernising and what does not.
Recurring digital tasks and the places where automation can pay for itself.
03The result
You receive a written report and a results meeting. How extensive both are depends on the tier you choose.
A structured account of your situation with the main problems and opportunities.
Specific recommendations, prioritised by business impact and effort.
A clear order for the next steps, which you can carry out internally or hand to others.
We explain the results in person and answer your questions.
Demonstration
This is what an excerpt of the prioritisation can look like. The example is entirely made up and does not show a client project.
04Process
You briefly describe your situation and your question. A few sentences are enough.
In a short conversation we agree the goal, the right tier and the scope. You then receive a specific quote.
We examine the agreed areas and get in touch if questions come up.
You receive the written report. We go through the results together and answer your questions.
Your goals, your offer and your main customer groups, along with previous measures and providers.
Where available, read access to systems such as Google Analytics, Search Console or ad accounts. Anything that does not exist is noted in the result.
One named contact, the scoping conversation, occasional questions and the results meeting. Your team does not need to take part in day-to-day work.
It depends on tier and scope. We state it in the quote, before you decide.
05Tiers
A first, well-founded assessment when one specific question is on the table.
A compact review of your website and digital visibility.
The main findings and a clear recommendation for the next step.
You want to know whether a deeper analysis is worthwhile, and where.
The structured analysis of your digital starting point.
Visibility, content, enquiry path, marketing, technology and performance measurement.
Prioritised recommendations and an action plan you can follow.
You are facing an investment decision or are unhappy with your results.
The Digital Audit, extended to cover market, competitors and internal processes.
In addition: competitor analysis, digital work processes, and automation and AI potential.
A comprehensive basis for decisions with a phased action plan.
Several topics are connected, and more than one department or provider is involved.
We agree scope and fee individually after your enquiry.
06Where it fits
Digital Audit: a result in its own right
1We establish where you stand: business goals, visibility, content, marketing, technology and processes.
The findings become prioritised recommendations and an action plan you can follow.
Optional, commissioned separately
3We can carry out the measures for you. You can equally hand them to your own team or to other providers.
We measure the effect, correct what is not working and develop what is.
07Questions
No. The audit is a result in its own right. You can act on the recommendations with your own team, with existing providers or with us. Follow-up work is not a condition.
That depends on the tier and the size of your digital presence. After your enquiry we clarify in a short conversation what makes sense and then give you a specific quote.
We work that out together. If one question is on the table, the Quick Check is often enough. For a larger investment or several connected topics, the Digital Audit or the extended version fits better.
That depends on the tier and the size of your digital presence. We state the timeframe in the quote.
No. The audit covers analysis and strategic recommendations. We offer technical or communications implementation separately if you want it.