Insights
Perspectives on the digital economy.
What we notice while working on digital projects, written down for businesses that want to know more before they decide.
2026
Agent Readiness: Is Your Website Ready for AI Agents?
Agent Readiness explained: how to optimize your website for AI agents, what llms.txt is, and why AEO is the new SEO. Includes a real-world case study.
Digital economy and technology
Looking for a WordPress Alternative? Why We Switched to Astro
Astro as a WordPress alternative: we explain why static websites are faster, more secure, and cheaper to run – and who should consider making the switch.
Digital economy and technology
Why Millions Are Going Offline – And What Designers and Developers Have to Do With It
Going Analog isn't a trend – it's self-defence. Why manipulative software design drives users away and what developers can do better.
The changing creative industry
When the Fruit Bowl Isn't Enough – Why Real Employer Branding Needs More Than Perks
Fruit bowls, table football, flat hierarchies – why these perks aren't enough and how to build an authentic employer brand that truly convinces.
Strategy and growth
Leadership in Flat Structures: Why SMEs Need More Leadership Work, Not Less
Leadership in flat structures: challenges and solutions for SMEs – how clear responsibilities, leadership formats and competency development help secure direction and performance.
Strategy and growth
2024
Speed Up WordPress: How to Improve Your Loading Times
A slow WordPress site costs you rankings and customers. Here's how to find the real bottlenecks and make your site measurably faster – from hosting to caching and image optimisation.
Digital economy and technology
Exclude Referrer Spam in Google Analytics GA4
Referrer spam distorts your GA4 data. Find out how to identify spam traffic and reliably exclude it from Google Analytics GA4.
Strategy and growth
Cool Colour Effects on the Web with CSS Blend Mode
Learn how to create stunning colour effects directly in the browser using CSS blend-mode – no Photoshop or image-editing software required.
Studio journal
2022
2021
Back in the WordPress Universe
Why we returned to WordPress after a break and how we use Pinegrow to develop fast, bespoke WordPress themes.
Studio journal
How to Structure a Brief: The 7 Essential Parts
How is a brief structured? The 7 essential parts of a good brief – with a clear outline, a checklist and practical tips from agency work.
Strategy and growth
How We Approach a Rough Concept
Step by step through a rough concept: from the introduction and target audience analysis to project organisation – this is how we do it.
Strategy and growth
